Social Media for construction companies – 10 social media tips to super-charge engagement
Social Media can be overwhelming when you don’t have a clear strategy. But don’t despair, we’ve simplified social media for construction companies with these 10 essential tips. If you want your posts receive more likes, comments and shares (engagement), then these social media tips are essential.
Social Media for Construction companies
1. Share captivating content
It goes without saying, “with great content, comes great engagement”. Post updates about your project wins, completions and everything in-between. Showcase your team members, and provide a platform for your testimonials to shine.
2. Empower your employees
Empower your employees to be your brand ambassadors on LinkedIn. Notify them about your most recent posts and encourage them to share, like and comment on them. By sharing your posts your business could reach thousands more people.
3. Schedule your posts
If you can’t post at peak viewing times, why not schedule your posts to ensure your posts are published when your audience is most active.
4. Join and participate in groups
Join LinkedIn groups that are relevant to your business. Where suitable share your posts here to receive a boost in engagement.
5. Extend your reach with sponsored posts
On LinkedIn and Instagram you can pay to promote your posts and extend your reach beyond your existing following. Target specific companies, regions and job roles to reach the right people.
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6. Include links in your Instagram stories
Include links to your posts in your Instagram stories to increase clicks and views.
7. Engage with your audience
If your posts receive shares and comments, continue the conversation by liking, commenting, and re-sharing to receive even more engagement.
8. Plan your posts
Avoid an off the cuff approach. Use a content planner to ensure you post a variety of different types of content regularly, and when your audience is most active.
9. Measure performance for continuous improvement
Don’t make the same mistakes over and over again. Use analytics to measure the success of your posts, and get a clear view of what type of posts are your best and worst performers.
10. Harness the power of Hashtags
Include relevant hashtags, such as #construction #fitout and #builtenvironment in your Instagram, LinkedIn and TikTok posts to increase the potential reach and engagement for each of your posts.
Take your Construction Companies Social Media Marketing to the next level.
We know it’s hard to find the time to manage your social media activity, so why not speak to us about making your construction companies social media a success? From follower growth, to customers enquiries, we will create a social media strategy to help you achieve your goals.
