LinkedIn marketing for construction companies – In 10 simple steps
Navigating the LinkedIn landscape for your construction business can seem like a daunting task. Fear no more, our LinkedIn marketing for construction companies article features essential tactics, content ideas and advice on how to revolutionise your LinkedIn presence.
Ready to outshine your competitors, build trust and attract new clients on LinkedIn? Let’s get started!
LinkedIn marketing for construction companies
1. Build a comprehensive company profile
Create a professional LinkedIn company page, or if you already have a page makes sure it is the best reflection of your business. Incorporate the colours and styles in your brand guidelines to ensure consistency with your other marketing efforts.
This is where you will primarily share your company posts, and the page you will tag when posting on your personal profile, so it’s important to make a good impression.
Feature a professional logo, a compelling cover image, and a succinct yet comprehensive description of your services.
2. Plan your LinkedIn posts
With your company page built it’s now time to plan your post schedule to ensure you are posting high quality content regularly. Without a plan it can be easy to forget to post, or post content that doesn’t perform.
We recommend posting on LinkedIn 2-3 times per week, as regular posts keep your business at the forefront of potential clients thinking and drives continuous interaction with your followers.
Use a LinkedIn marketing planner to outline what you will post in the weeks and months to follow. Read on for tips on what to post.
3. Showcase your success
Share your project successes and product launches, provide updates on project progress, or showcase examples of your products in action. This will demonstrate to potential clients your capability to meet their future needs.
Your completed construction projects are your best advocates. Show them off! Highlight your triumphs with before-and-after images and gripping narratives of how you overcame challenges.
Case studies, featuring glowing testimonials and impressive metrics, showcase your prowess and reliability in the industry.
4. Stay ahead of the construction curve
Keep your finger on the pulse of the construction industry. Share the latest trends, technologies, and regulations, with your unique analysis of their impact.
This not only positions you as an authority but also sparks worthwhile conversations with other industry professionals.
5. Go behind the scenes
Let your potential clients meet the people behind your brand. By sharing day-to-day operations, team snapshots, and stories of community involvement, you humanise your brand and build trust. Your company will not just be seen as a provider of excellent services, but also as a great place to work.
6. Empower your audience
Position yourself as a go-to expert in your niche. Provide value-packed content like how-to guides, tips, and best practices in construction.
Whether it’s about enhancing safety measures, optimising project management, or adopting greener practices, your expert advice will undoubtedly engage your audience.
7. Unleash your teams potential
Let your team be your brand ambassadors. Encourage them to share company updates and content on their personal LinkedIn profiles.
It is highly likely your team members will have connections that don’t follow your company. Enabling them to champion your business in their posts, will help your company reach a wider audience who could become future clients.
8. Invite your LinkedIn connections to follow
Rapidly grow your LinkedIn following by inviting your personal connections to follow your LinkedIn company page. Increase your following further by encouraging members of your team to invite their connections as well.
Inviting your LinkedIn connections will help establish a solid base of followers who are genuinely interested in your solutions, boosting interaction and engagement.
Read our insight article for 5 simple ways to grow your LinkedIn following.
9. Reach key audiences with LinkedIn advertising
With LinkedIn Advertising’s targeting tools, reaching your ideal clients has never been easier.
You can define your audience based on criteria such as company, job role, job title, location, and more. This allows you to focus on the individuals who will be making decisions about utilising your services or selecting your products.
LinkedIn Advertising is an excellent option to consider once you’ve implemented the other strategies we’ve suggested and are looking to extend your business beyond the reach of traditional organic methods.
10. Measure and improve
Regularly monitor your LinkedIn analytics to understand what content resonates with your audience. Use this data to refine your strategy, amend your LinkedIn content planner and focus on what drives engagement and leads.
LinkedIn marketing for construction companies.
At Cherry Picker Marketing, we help built environment professionals rise above the competition, grow their business and win new clients. To discuss your construction companies LinkedIn marketing requirements book a call below, or use the contact form in the page footer.
