Construction Start-up Marketing – Launch your new business with these 10 marketing tactics.
When it comes to launching your construction start-up, it’s easy to waste time and money on marketing that doesn’t get results. In this article we feature 10 marketing tactics that will help your construction company get off to the best start.
Whether your budget is tight or you’re looking for additional ways to engage with potential clients, these ten essential construction start-up marketing tactics will help your construction business attract the interest of companies and industry professionals alike.
Construction start-up marketing essentials
1. Brilliant Branding
In a competitive industry, it’s crucial for your construction start-up to distinguish itself from others, and branding is a fantastic way to accomplish this.
Branding serves as an excellent tool to set your construction start-up apart from competitors, as it reflects your market position, what your business stands for, and the value of your offerings.
Here are the key customer-facing elements of your company branding:
Brand Style Guide: While your customers won’t see this document directly, having one is crucial to ensure your business is represented correctly through all of your marketing activities.
Construction Company Logo: Is it distinctive, engaging, modern, fresh, intriguing? Your logo needs to be consistently represented across all of your marketing channels.
2. Business winning Website
Now that your branding is finalised, your next focus should be on creating a professional website for your business.
Your website will serve as the centrepiece of your construction start-up’s marketing strategy and is often the first point of contact for potential customers. Therefore, it is essential that it not only looks appealing but also addresses the needs of prospective clients.
Adopt a clean, professional, mobile friendly web design to provide a positive user experience. Implement Search Engine Optimisation techniques to boost ranking potential and improve page loading times.
Feature you project case studies, testimonials, product and service information, accreditations and team information to build trust and credibility with your potential clients.
Read our article featuring 12 things your construction website must include to attract and secure new clients.
3. Set-up your Google Business profile
Google serves as a primary search engine for many of your potential clients seeking the services and solutions you offer. Create a Google Business Profile to ensure your business appears in their searches, making it easier for people to discover you.
Once your profile is properly set up, your business will begin to show up in the search results for individuals seeking your services in their area. Besides offering details about your company’s location and services, your Google Business Profile is an excellent platform for gathering reviews for your construction start-up.
4. Create a LinkedIn company page for your start-up
As a construction start-up, LinkedIn will serve as an invaluable resource for enhancing brand visibility and generating potential leads. It is the social media platform where business professionals engage the most, making it crucial for your company to establish a robust presence.
Develop a professional profile for your construction start-up by adhering to your company’s brand guidelines. Be sure to include website links, service details, and location information that will provide visitors with a clearer understanding of your business.
5. Post key information on your LinkedIn company page
Before you point people towards your new LinkedIn company page, make sure their is content for your new page visitors to view.
Over the course of 2 or 3 individual posts introduce your construction start-up on LinkedIn. This will help people who visit your page can get a good feel for what your business does and how you can help them.
Here are some introductory LinkedIn post ideas:
- Overview of the solutions and services the business provides
- Introduction to team members
- Showcase a brochure
- Spotlight accreditations
6. E-mail your existing contacts about your construction start-up
A personalised email is a great way to let your existing contacts know about your construction start-up.
Where possible personalise the email to each recipient, include your website link and a brief summary of what your business offers to drive traffic and generate interest.
A simple email could lead to new business and networking opportunities to springboard your start-up’s growth.
7. Announce your construction start-up on LinkedIn
Announce your construction start-up via your personal profile to let your followers know about your new venture.
Tag your LinkedIn company page into the post to attract visitors and followers.
Include a link to your website to drive traffic to it.
Your post is likely to receive a lot of engagement, be sure to respond to people who comment to nurture those relationships.
8. Invite your connections to follow your LinkedIn company page
Rapidly increase your following and ensure your posts are seen, by inviting your connections to follow your LinkedIn company page.
Read our insight article for 5 simple ways to grow your construction start-ups LinkedIn following.
9. Post on your LinkedIn company page 1-2 times per week
Use the information on your website and other business news to post on your LinkedIn company page 1-2 times per week.
Showcase your client testimonials, projects updates, solutions and team to build awareness and drive traffic to your website.
Utilise your brand guidelines to ensure your posts look professional and engaging.
We know it can be difficult to find the time to post regularly on LinkedIn. Our social media support will ensure your business is being professionally promoted to your target clients.
10. Post on your personal LinkedIn profile weekly
As a construction start-up, it’s common to have more LinkedIn connections on your personal profile, than followers on your company page in the early stages.
To ensure your business gains maximum visibility, it’s essential to leverage your personal LinkedIn profile to promote it effectively.
Post unique company related updates from your personal profile, and share posts from your company to page to increase the reach and visibility of your business.
Take your construction start-up’s marketing to the next level.
At Cherry Picker Marketing, we help built environment professionals rise above the competition, grow their business and win new clients. To discuss your construction start-ups marketing requirements book a call below, or use the contact form in the page footer.
